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Magdalena Maleeva Магдалена Малеева

Magdalena Maleeva is a former professional tennis player from Bulgaria who uses her fame to inspire action against climate change among the wider public. She founded the environmental organisation Gorichka, whose aim is to create public awareness about urgent environmental problems, including climate change, energy transition and sustainable agriculture. One of her latest initiatives is the “Anonymous Climaticians” community. This is an informal group of people connected by their concern about climate change. Its members have diverse expertise and know-how in various areas but share the belief that the climate crisis is one of the most serious problems that humanity is facing. They also believe that it is possible to avoid the worst-case scenarios, and the first step in this direction is to initiate a discussion to come up with viable solutions. The group uses the platform Gorichka to make its readers part of this conversation and to attract new members. Part of the “Anonymous Climaticians” initiative is also a podcast dedicated to the energy transition dialogue. The latest (seventh) episode of the podcast was uploaded on 16 January 2022.

Country:

Bulgaria

This case is/was also active in:

Online presence:

Organisational form:

Individual

Target area:

4 Several or all of the above

Main focus:

Holistic

Ongoing case in 2022:

Case was ongoing in 2022