KDZENERGY, an Online portal on energy efficiency for children

KDZENERGY is an online portal dedicated to providing information on energy efficiency and targets children between 7 and 14 years old, created by the Italian National Agency for Energy Efficiency ENEA. KDZENERGY was born with the idea of experimenting with a new communication model that sees children as the main actors of communication, as spontaneous witnesses who share their experiences, their ideas about energy and technology and their proposals for promoting the efficient use of energy at home and in the city. Entering the kdzenergy portal, the user is welcomed by E-Prof, an avatar who accompanies you to discover the world of energy and energy efficiency. A quiz game helps us to reflect on how we use energy in our homes and to discover how we can become efficient consumers. KDZENERGY integrates two communication tools that are configured as two video formats: KIDZTED and KDZDOC. KIDZTED is in a format that involves short interviews where children tell and draw their ideas and formulate proposals and solutions related to the issue of energy efficiency in homes. The KIDZDOCs are short reports that see children as journalists.