Cathy Debenham Cathy Debenham

Cathy Debenham is founder and, until 2015, was director of YouGen, a platform that helps people and businesses make their homes/buildings more energy efficient or install renewable energy. YouGen provides information and blogs where users can discuss problems and give advice, but also a directory of installers that uses customer reviews to help choose a good installer. The idea to create the platform dates back to 2005 when she wanted to renovate her house in an energy-efficient way but encountered significant obstacles in finding suitable providers. Since 2017, she has been a British Cycling accredited mountain bike guide.